User searches Google for “Waterfront Property Miami”, sees your link to FindProperty.com, and clicks. That takes the user to one of about 20 landing pages, each of which may have a different layout/presentation/focus (obviously within the realm of your business) that focuses on what the user is looking for; in this case, a Waterfront Property landing page. It is setup to LOOK like your site’s MAIN page. A cookie is written to user’s machine with this landing page, so when this user returns to www.FindProperty.com, they are taken to the Waterfront specialty page. The point here is that the user thinks this is THE main page of your website. The user then gets the “feeling” that FindProperty.com specializes on “waterfront listings in Miami”, even though they actually sell waterfront property along a much larger swath of land. This allows the business to obtain “top-of-mind” space in that potential customer.

This strategy may only work if your business has the breadth of service to allow for different landing-page specialization.