On staying an SEO Expert - a Weight Lifting Analogy
Just like lifting weights… once you have achieved ranking for a significantly competitive term - it is easier to maintain relevance and rank for that term. This is particularly true of blogs. For example, this SEO Expert blog and podcast start to toggle between the first and second pages on Google, and it usually takes a mere piece of new, well-written content to get back on top. Not that you should abandon your link building - but perhaps move on to targeting new terms. In this case, my primary terms ‘SEO Expert’, and ‘SEO Podcast’ become easier and easier to maintain - they are the well worked muscle groups - so now it’s time to move on to other challenges - like those flabby abs… so give me 20 (high PR links that is).